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13 Non-Toxic & Organic Makeup Brands (2024)

Frustrated trying to figure out which organic makeup brand is actually better to buy? You are definitely not alone.

Here we give you the best organic makeup brands that are worth the price. Not only do they contain non-toxic and natural ingredients, they work just as well as other brands, if not better. Keep your skin healthier and looking better longer with less toxic ingredients by using these organic skin care products.

organic makeup brands

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No one needs to be left with worsened blemishes or a redder face rash to cover up after applying personal care products to the body. These harmful chemicals and synthetic dyes absorb into the body through the skin. Therefore, it is not just damaging to  the outer beauty of a person, but the inside is affected as well. 

Treating your skin with the correct natural makeup brands that are full of organic ingredients will leave you sporting a healthier glow. But how do you know which ones are truly the best? By seeking the guidance of someone who has been through it. That is what we are here for!


This post Lists the best organic makeup brands that are clean, effective, and actually worth buying this year!


Natural products may still be harmful

Some products labeled as natural may still contain ingredients that you would want to avoid. The list below is an overall of some general ones.

Harmful Ingredients in Makeup to Avoid:

  • Artificial Fragrance and dyes
  • Formaldehyde
  • DMDM hydantoin 
  • Imidazolidinyl urea
  • Methylchloroisothiazolinone
  • Methylisothiazolinon
  • Quaternium 15
  • petrolatum
  • Dibutyl
  • Paraben(s)
  • Triethanolamine
  • Heavy Metals
  • polyethylene glycols (PEG) compounds
  • Iodopropynyl butylcarbamate
  • Triclosan
  • Triclocarban
  • Siloxanes
  • Sodium Laureth Sulfate
  • PFAs- Read more about PFAs in this post about Non- Toxic Dental Floss Brands

This list is composed from several sites.  If you want to learn more about toxins in makeup, view the EWG site.

 Why to Avoid the above ingredient list

  • They can cause hormonal imbalances in the body.
  • Different types of autoimmune diseases, cancers, and other health problems are linked to exposure to these chemicals.
  • Rashes, acne and eczema are common skin problems that are irritated or worsened by the use of products which contain these chemicals.
  • Reproductive issues are linked to some of these chemicals.
  • These chemicals are linked to environmental problems and seen as environmental pollutants.
  • Learning disabilities and delays are triggered or worsened with the use of the chemicals.

The above chemicals and ingredients are linked to health issues, therefore you want to minimize exposure as much as possible.

The body naturally detoxes, but an overload on the system causes the body not to function properly backing up chemicals in the body.

Any unnecessary exposure we can avoid will help us heal and stay healthier longer.

 Clarity on Buying Organic and Clean Makeup

With all the above being said, people are affected by different ingredients.

Yes, you need to be careful about what is in the beauty products that you put into your face. However, pick and choose the best you can. 

Try your best according to what is best for your own body. Some people may be sensitive to one type of ingredient, but if does not mean that it should be banned for all if it is not truly a harsh chemical.

All we can do is be cautious of applying ingredients to our body that cause us harm. We pick and choose accordingly while still living our life. We are human and not perfect.

What Is Mica?

Mica is a natural occurring mineral debatable among the beauty and skin care industry.  

It registers as a 2 (fair) on the Environmental Working Group-EWG- site. It is is low but has some concern for health risks. Some choose to avoid this mineral altogether, while other sites deem it as safe to use in makeup products.

The mineral is harmful if inhaled in excess. Sites to view for further information:  Campaign for Safe cosmetics, EWG.org, Ethical Elephant

Some of the makeup brands below include mica and some of them do not. I have indicated whether the brand offers makeup with or without mica.

Best Non-Toxic & Organic Makeup Brands

Being prone to acne and rashes means a need to use only clean beauty products in your skin care routine that are void of harmful ingredients. These products will help you develop a makeup routine with ease.

W3ll People is not only a clean beauty brand, their makeup is stellar for creating a natural beauty look. The color pallets are simple and create a lovely, natural look while still adding subtle pops of color.

Organic and plant-based ingredients are used to support skin health and beauty instead of synthetic dyes. Many of their products are EWG certified and all are Leaping Bunny certified. I have linked their Supernatural Stick Bronzer which adds a lovely glow. I use this daily.


 Omiana Organics- (Mica Free)

Omiana is an organic line of makeup that offers a wide variety of hypoallergenic choices. They accommodate to people's specific needs by listing organic products by ingredient preference. This is due to skin type differences. Additionally, Omiana is a certified cruelty-free company priding themselves on being a truly clean cosmetics brand.


Mineral Fusion (Ethically Sourced Mica)

Another clean cosmetic line that is EWG certified and a must try is the Mineral Fusion brand. My daughter swears by the bronzer. It leaves a natural glow that is smooth and brilliant. 

The brand includes antioxidants in their products as well as ingredients friendly to sensitive skin types. Also a range of pressed powders and concealers are available to choose from. 


Beautycounter is a non-toxic makeup company loved by many and for good reason. They ensure clean products by testing their makeup line with rigorous standards. By restricting the use of over 1800 harmful ingredients and harsh chemicals they provide among the purest creations. They focus on sustainable products and score clean with the environmental working group as well. The conditioning lipsticks and cream blushes are among their 5 star products.


Also on the list of non-toxic brands that do not use animal testing and is EWG certified is Honest Company. This brand markets themselves on transparency, diversity, and trustworthiness. Their eye color shades are mainly neutral in tone, but the lip and cheek shades offer many color choices. Choose from their lip balms, creams, lipsticks, or lip gloss collection.




While not all of 100 Percent Pure makeup is organic, they guarantee that all of the ingredients used in their products meet the strictest standards for purity. From lip balm to foundations, plant-based dyes are used to color their makeup. Their liquid foundation line works very well, their eyeshadow palettes come in lovely colors, and their mascara goes on smoothly.


Rejuva Minerals (Mica-Free)

Rejuva Minerals is another favorite among organic beauty due to their use of clean ingredients. Many of their natural beauty products include certified organic ingredients. While the majority of their products are vegan, keep in mind that they use beeswax in their eye liner and eye brow pencils. Their natural cosmetics are tested for mold, yeast, and bacteria as well. 


Another great natural makeup brand is Kari Gran. This brand focuses on skin health as well as makeup quality. This cosmetic brand was developed out of health challenges faced by one of the founders. Her products are developed through careful research of pure and high-quality ingredients.




Bee You Organics (Mica-Fair Trade)

This is a makeup line that sources their ingredients from Fair Trade sources or are organic and food grade. They use minimal ingredients in their products.  The brand came out due to a tragedy the founder experienced early on. Committed to helping the environment, plastic is minimal or refillable. Many vibrant colors are offered.


Maia's Mineral Galaxy (Ethically-Sourced Mica)

Maia's Mineral Galaxy makeup line is another line working with the EWG certification program. Many of the company's products are certified by them. There are many colors to choose whether buying foundation, lipstick, or an eyeshadow. This line also uses non-toxic ingredients.


Inika Organic (Ethically Sourced Mica)

Another cosmetic line contender that ranks ingredient quality as a priority is Inika Organic. With many certifications for purity and sustainable standards backing them, organic and vegan beauty lovers will find them a strong contender in the clean beauty industry. This company sells lovely color combos in luxury makeup sets.

Buy Inika Organic

Lemongrass Spa

Lemongrass Spa offers lovely, mineral-based makeup colors. The shades are soft to vibrant and many offer shimmer and glow. Developed with natural ingredients, this makeup works well and lasts a while. They use consultants to help sell their products from across the world. They also are part of many give back campaigns.

Buy  Lemongrass Spa

Eco Lips

Last on the list is the brand Eco Lips. They sell certified organic lip balm with the option of a plastic-free tube. I am a personal fan of their Mongo Kiss line. It goes on smoothly with an array of subtle flavor combos. If looking for a lip balm to moisturize and give you a nice pucker, this brand is a sure winner.

Buy Eco Lips


This post Listed the best organic makeup brands that are clean, effective, and actually worth buying this year!


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