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Best Natural Makeup Foundation: 14 Clean Foundations 2024

Have a few imperfections you would like to cover up? Doing it with a clean foundation is the only way to go. We go over the best natural makeup foundation that contains clean ingredients and gives you a smooth and consistent look.

best natural makeup foundation

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I know what is like to go into a store and be bombarded with not only many brands from which to choose, but then the need to match up your skin color with the correct foundation color. 

It can get overwhelming. Therefore, narrowing down the possible brands ahead of time that are non-toxic or at least cleaner than the conventional brands is extremely helpful. Not only will it save you time, it will save you energy.

The following brands have great reviews and many have been used by my family. When you know the brand you are looking for, concentrating on a color tone to match your skin tone will be so much easier.

This post gives you the best natural makeup foundation brands to purchase that contain cleaner ingredients and work well to create a smooth and consistent appearance.

What is Hyaluronic Acid and Why It Is Used In Many Clean Beauty Products?

According to the Cleveland Clinic Hyaluronic acid is a gooey, slippery substance that your body produces naturally. Scientists have found hyaluronic acid throughout the body, especially in eyes, joints and skin.

The ingredient hydrates dry skin and helps smooth fine lines. Additionally, it helps heal scar marks and enhances skin elasticity. 

A Few Ingredients You Want To Avoid In Foundations

  •  carcinogenic risks, and possible liver and kidney damage if used at certain levels
  • hormone and reproductive disruptor and toxic to the nervous system
  • toxic to the organs - cause liver, kidney, and respiratory problems
DEA Ingredients
  • toxic to the liver and kidneys and increase risks of cancer
Heavy Metals
  • skin reactions like rashes, dermatitis, toxicity to nervous and respiratory systems, are endocrine disruptors, and cause problems with immunity
  • causes respiratory problems, and cancers associated with the respiratory system
  • hormone and reproduction disruptors


  • related to respiratory damage as well as kidney and liver problems

Types of Natural Makeup Foundations

Foundation comes in different forms. Liquid foundation is a popular form. Most liquid foundations today come in the form of a serum which means the skin is able to breathe and benefit from ingredients within the foundation serum. Creams and powders are also popular among many individuals, sometimes being used in conjunction with one another. 

The Best Natural Makeup Foundation

These foundations have cleaner ingredients, however, vary in certifications and ingredients used. There are also organic foundation brands on the market. Some of these are included below as well as those brands that include ingredients which make a clean makeup foundation. 

Mineral Fusion

This brand has created a liquid foundation as well as a pressed powder foundation. Both makeup products come in a wide selection of different shades that will surely match your skin type. The natural ingredients in the formula include a variety of oils, extracts and/or active botanical oils which provide a smooth and hydrated look.

ldable coverage with a natural matte finish while the liquid formula gives a medium coverage and creates a natural look. This foundation is also certified clean according to the EWG (Environmental Working Group) website.

Rejuva Minerals

Rejuva Minerals offers both a liquid and pressed foundation also. Coconut and sunflower oils are used to create the liquid blend while grapeseed and jojoba seed oils are used in the pressed formula. Also an EWG certified brand, this healthy foundation is created with no harmful chemicals or free radicals. The foundation gives skin a natural finish. 

Rejuva Mineral's pressed powder uses a buildable formula and their liquid foundation provides medium coverage.

Beauty Counter

Another high-quality natural beauty brand on the market that uses natural skincare ingredients is the brand Beauty Counter. The brand's range of shades allows you to pick a foundation color that will be a perfect match for your skin. Also, this foundation is lightweight and great for sensitive skin.

W3LL People

W3ll People foundation is another reputable brand that produces natural products with clean ingredients. Titanium dioxide and iron oxide are ingredients used in their powder foundation formula. the foundation stick also works wonderfully. 

Reviewers say the powder provides light coverage and works well for oily skin.  However, it may not be a foundation for everyone. Some love how it goes on while others find it to be a bit cakey or too lightweight. If you have oily or combination skin, this may be worth a try. My oldest daughter liked how it applied.

The stick foundation is well-received by many. Many color tones are available, and the stick formula allows for focused application. W3LL people are also an EWG certified brand as well.


Ilia is another high-quality foundation which is safer to use than conventional brands. The founder set out to create a cosmetic line that uses clean ingredients that are effective in doing their purpose. The main ingredients are niacinamide, allantoin, and aloe which all work together to create a hydrated and smooth skin tone. Also, this foundation is great for dry and sensitive skin types.

Ilia natural foundation

Ilia Liquid Foundation

Maia's Mineral Galaxy

Maia's Mineral Galaxy has created an EWG certified foundation as well, however, not all of their foundations are certified. Although this is the case, all of their foundations use cleaner ingredients. 

Their mineral foundation is certified, and they also have a cream and a pressed powder foundation available. Many of the ingredients used are certified organic.

The cream provides light coverage, and they claim that their pressed powder provides full coverage. The mineral-based foundation is a lightweight formula which provides a nice glow. 

100% Pure 

100 Percent Pure foundation is one of the best natural foundation brands on the market. They have many foundation types available including a full coverage water foundation, a cream and a powder foundation, and a "2nd skin" and " healthy formula foundation. Fruit pigments make up some of their foundation formulas.

Their foundations range from light coverage to full coverage covering medium in between. They also offer makeup foundation in a matte, satin and a dewy finish. Read their article here to find the right 100% Pure foundation for you.


Another best natural makeup foundation to try is Kosas. Made with a list of nothing but clean ingredients, read about the ingredients they use to make a smooth, second skin type formula. There are many shades available to brighten and perfect. Additionally, this foundation is gentle for sensitive skin types.

Coastal Creations

If you are looking for a foundation mica and dioxide free, then this may be for you. The EWG certified powder foundation consists of cornstarch which is organically certified. This is important due to heavy pesticide use on corn. The foundation is also available in trial sizes. This is helpful to find the right color shade for your skin.


Vapour is also a trusted and clean foundation makeup. Their formula consists of organic, plant, and mineral derived materials. The shades of color available are limited, but they do offer a free consultation with their makeup artist to find the perfect shade for you. A foundation stick is also available from Vapour with the same high-quality ingredients. 

Kjaer Weis

Available in both a liquid and cream form, Kjaer Weis is a clean foundation made with several certified organic materials. Both foundations provide a nice glow to the face. Also, it is a buildable foundation.

The cream foundation comes in an eco-friendly refillable case as well. I do wish the cornstarch used in the cream was organically certified to ensure no toxicity from pesticides. Keep this is mind when choosing between the liquid and cream foundation formulation.

Fitglow Beauty

Fitglow beauty foundation is a light to medium buildable foundation. Created with many organically-certified ingredients, it ranks at the top for quality. A makeup brush will allow the foundation to be applied with fuller coverage. Reviews also state that the makeup does not set into creases or accent fine lines like some foundations do.

Eco Bella Foundation

Although FlowerColor foundation often has organic in the front of its name when advertised, the foundation is created with organic aloe vera leaf extract and sunflower seed oil only. However, the company does use clean ingredients.  

Samples are offered in order to get the best color match for your skin. Only 6 colors are offered which may not be enough for you to find an appropriate match. However, the quality of ingredients make it worth exploring.

Plain Jane Beauty Foundation

Plain Jane Beauty foundation is a good option for all skin type. Formulated with 85% organic ingredients, plain Jane Beauty provides light to medium coverage.

Additionally, Plain Jane Beauty offers many shades to choose from. Samples are also available to help guide your buying decision.  Extracts from Rooibos and green tea are added as well as vitamin E to protect and nourish your skin while giving you a smooth and glowing skin.

How Can I make My Skin look flawless without foundation?

There are certain steps you can take If you don't want to apply foundation to your face whether the foundation includes clean ingredients or not. A healthy and conscientious lifestyle will work wonders to create a healthy looking complexion.

  • Eat Healthy
  • Exfoliate your skin
  • Detox your body
  • Use face masks
  • Use an infrared sauna
  • Get facials
  • Drink filtered water!
  • Supplement appropriately according to your body's needs
  • Use tinted moisturizers to hydrate skin and add color to blend in impurities

Great tools for Applying Foundation

Flawless Everyday Brush

Sustainable, vegan, and cruelty-free, this brush is designed to contour to the curves of your face. I love using this brush to apply foundation because it is so soft and blends well. 

Honest Foundation Brush

Honest also makes useful application and blending brushes. This one is made with a bamboo handle. It is designed to use with any type of foundation and blends flawlessly with no shedding of bristles. 

Westman Atelier Foundation Brush

This makeup brush is made from sustainably-sourced Birch hardwood. The soft bristles come from Nylon Fibers that are cruelty-free. The brush bristles are flat and tapered making it easier for precise blending.

Honest Beauty Sponge

Some people prefer to blend foundation with a sponge. If this is you, then this sponge works well for it.

This post listed the best natural makeup foundation brands available that not only work well but also have clean, better for you ingredients.

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